Radical Sportscars expands dealer support team after most successful year ever

Radical Sportscars expands dealer support team after most successful year ever

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Radical Sportscars expands dealer support team after most successful year ever

Following on from its most successful year ever in 2021, Radical Sportscars is pleased to announce the appointment of Paul Munday as Sales Operations Manager, in a continued strengthening of its head office management team.

The Cambridgeshire manufacturer of sports prototype racing cars has enjoyed unprecedented growth as it heads into its 25th year, building and selling more cars in 2021 than at any other time in its history. The Radical SR10 enjoyed its first full year of production and became the fastest-selling vehicle in Radical’s history, with close to 100 examples now sold.

With a 32-strong worldwide dealer network and further expansion already under way, Paul joins at an exciting time and brings extensive international experience in the automotive and motorsport sectors.

Paul’s formative years were spent as General Manager of Mercedes-Benz dealer group Ciceley Continental in the north of England and Scotland, adding the Chrysler, Jeep, and TVR franchises to the portfolio under his watch.

In 2009 Paul accepted the role of General Manager & Automotive Consultant with the Sardar Group in the Middle East, managing the development of a multi-brand passenger car and commercial business operating throughout Kurdistan, Jordan, Dubai, and Iraq. He remained in the region until the outbreak of the 2020 pandemic, working in different senior management roles with dealer groups and major OEMs to develop their operations and build markets across the Middle East and North Africa regions. His return to the UK began a stint as Head of Retail Vehicle Sales for automotive specialist SYNETIQ.

An avid track day driver with a list of UK and international tracks under his belt, Paul has also managed the commercial operations of several motorsport endeavours, including a factory GT Class assault on the 24 Hours of Le Mans with the TVR Sagaris, team campaigns in the Ginetta GT4 Supercup, and as a sponsorship consultant in the BTCC.

A trilingual speaker competent in conversational Arabic and Italian, Paul brings extensive experience working with international dealer groups to Radical Sportscars, which will prove vital as he supports Radical Sportscars’ present and future dealers and works with them to build their businesses in their respective markets.

Speaking at Radical’s Peterborough factory and head office, Dan Redpath, Group Sales and Marketing Director, says he is thrilled to welcome Paul into the team as the company begins its 25-year celebrations.

“As the largest manufacturer of sports prototype racing cars in the world and with almost 95 percent of our annual production exported from here in Peterborough, we run a truly international business. Paul’s experience in managing dealer groups on an international stage, being aware of cultural sensitivities and differing market conditions, will be crucial to achieve the growth targets we’ve set for our dealer network in 2022 and beyond.

“Our dealer network has been the key to our success - they are an enthusiastic, engaged group of teams, racers, and businesspeople located near iconic racetracks the world over, and I am confident that with Paul’s guidance, we will continue to achieve great things together.”

Paul Munday, Radical Sportscars Sales Operations Manager, reiterates that he is looking forward to the challenges ahead.

“Radical is one of the most iconic racing car manufacturers in the world. It doesn’t matter what country you’re in, and even if you’ve never driven one, every enthusiast knows that Radical is the benchmark sports prototype racing car.

“Radical’s global dealer network is truly unrivalled and its world class product has been the key to their success so far. It’s a great privilege to be trusted with strengthening this network further, and I’m looking forward to building on last year’s success with Dan and his team.”

Radical heads into its 25th year with updates for its iconic SR3 XX and popular SR10 models, and no less than 12 factory-supported racing championships across four different continents, including the Radical Challenge UK and the Radical Cup North America.

The UK-based Radical Sportscars team manufacturers all models and engines for a global audience from its headquarters in Peterborough, UK, where it has been based since it was founded in 1997. More news will be announced of upcoming 25th anniversary celebration events in the coming months.