11 January 2023 Cambridgeshire, UK – Radical Motorsport, the UK’s largest race car manufacturer, is delighted to announce Omologato as its Official Watch Partner. The collaboration will see a ‘Radical Edition’ of the popular Omologato Tifosi collection and Omologato sponsorship on Radical’s demo fleet in 2023.
The term Tifosi is world-renowned, in thanks to the legions of dedicated followers of a certain red Italian F1 team and its drivers. First introduced by Omologato in 2017, the Tifosi collection is a timepiece designed to be affordable, durable and wearable at racetracks around the world. Much like the Radical ethos; lightweight sports cars that are affordable, durable and with now 12 single-make Radical Cup championships, they are also enjoyed at racetracks around the world.
Founded in 2015, Omologato has quickly established itself as one of the pre-eminent watch brands in the world of racing. Founder Shami Kalra is a lifelong motorsport enthusiast who has developed hand-made timepieces inspired by four and two-wheel models. Taken from the Italian language, Omologato simply means Homologated or ‘Ready to Race’. The company’s ethos is ingrained with chronographs incorporating design cues that reflect the true spirit of motor racing.
Commenting on the partnership, Jon Roach, Global Head of Marketing at Radical Motorsport, said: “This partnership is the perfect project to showcase our two products. Omologato is a fellow British brand with a clear passion for motorsport and is well respected by racing drivers around the world. We’re looking forward to working with them [Omologato] and seeing the ‘Radical Edition’ watches in paddocks around the world soon.”
Shami Kalra, Founder and CEO of Omologato, added: “As a brand that was built to celebrate motorsport, the community of fans and racers, and manufacture stand-out commemorative racing-inspired timepieces, we’re overjoyed to become Radical Motorsport’s Watch Partner. The relationship is one I hope will grow over time – pardon the pun – with the start being a ‘Radical Edition’ of our popular Omologato Tifosi and various sponsorship activations, and hopefully grow from there. It’s going to be a great year for both of our British-headquartered brands, in 2023.”
Priced at £150, the Tifosi Radical Edition is available to pre-order at omologatowatches.com/radical and purchase at selected Radical events. Drivers who register to race in the 2023 season of the Hagerty Radical Cup UK will receive a complementary Omologato ‘Radical Edition’ watch if their entries are received in January 2023.
NOTES TO EDITORS
Radical Motorsport enjoyed unprecedented growth in its 25th year, building and selling more cars in 2022 than at any other time in its history. A 33-strong global dealer network spanning 21 countries underpins this growth, and there are now 12 single-make Radical Cup championships across four different continents, including the factory-supported Hagerty Radical Cup UK and the Blue Marble Radical Cup North America.
Radical Motorsport is one of the world’s most prolific sports car manufacturers, with over 2,800 cars produced in the past 25 years. From its 1997 inception, Radical set out to create a customer-lead niche in the world of motorsport, a race-bred thrill-a-minute driving experience on the racetrack and road.
A combination of lightweight construction, superbike-derived technology and aerodynamic downforce delivers models faster than a supercar, totally driver-focused and rewarding to drive. Entering its third decade, the Radical stable includes the entry-level SR1, the best-selling SR3, turbo-charged SR10, and iconic RXC available in GT3 and Spyder variants. The turbocharged SR10 was launched in early 2021 and headlines Radical’s SR product range with over 425bhp and 380lb-ft of torque for blistering performance. All models from the renowned racing car manufacturer are solely designed, engineered and built at Radical’s Cambridgeshire headquarters, by 70 of the company’s 130-strong staff.
Radical was the first manufacturer to bring long-format, double-header endurance racing to competitive motorsport while providing comprehensive spares and technical support. The marque’s official single-make championships offer the ultimate driving experience and progressive racing ladder for prototype-style sports car racing for drivers of all abilities, while Radical’s ‘Race the World’ mission offers an end-to-end racing, training and support network across the globe.
Global Head of Marketing, Radical Motorsport, email@example.com,
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