Gusbourne Partners with Radical Motorsport UK

Gusbourne Partners with Radical Motorsport UK

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  • Radical Motorsport UK partners with Gusbourne for the 2023 season of the Hagerty Radical Cup
  • New partnership creates a host of client benefits for both brands, including unique content and special offers
  • Additional partnership activation includes Gusbourne branding on Radical’s demo cars as well as hospitality and podium branding on race weekends
  • Gusbourne produces the highest quality Chardonnay, Pinot Noir and Pinot Meunier grapes across the Gusbourne Estate in Appledore, Kent and earn accolades from the world’s most exacting wine critics on a yearly basis

Cambridgeshire: 14th December 2022 – Radical Motorsport UK, the largest manufacturer of racing and track cars in the UK, and organisers of the global Radical motorsport series’ announces an exciting new partnership with Gusbourne wines.

As a part of the agreement, Gusbourne offers Radical customers exclusive access to allocated products and vintage releases directly from the cellar at preferential rates, as well as Gusbourne branding on the podium backdrop and throughout track hospitality areas. Gusbourne sparkling wines will be the exclusive ‘bubbles partner’ for all Radical podiums for the 2023 season, as well as Gusbourne branding also appearing on the Radical UK demo cars and on Radical race support vehicles.

The 2023 Hagerty Radical Cup is Radical’s premier UK race series, offering full factory-support and a range of format options and levels of competition to satisfy any racer, be they a novice to the sport, or a seasoned racer, The Radical Cup series comprises of a three-race format taking place across two days of racing. The series includes classes for both the world’s most popular sports-prototype, the Radical SR3, as well as the turbocharged Radical SR10 along with the Radical SR8, RXC and RXC Spyder models.

Speaking of the partnership, Florent Noir, Corporate Sales and Partnerships Manager for Gusbourne, said “this partnership is the perfect project to showcase two brands with a very similar story. Our Blanc de Blancs is the SR3 of the wine world – British-born and industry-defining. This partnership also introduces a new era for Gusbourne members and customers, introducing them to the exciting world of motorsport, while also providing Radical’s existing paddock with our award-winning products. We’re very much looking forward to being at the centre of the Hagerty Radical Cup this year and celebrating with everyone.”

Jon Roach, Radical Motorsport’s Global Head of Marketing, said “we’re delighted to announce this partnership with Gusbourne, as such a respected name in the English wine industry they will be a very welcomed partner by our customers. We’re excited to welcome another British brand to our paddock, and look forward to celebrating with Gusbourne on the top step of our podiums.”

Gusbourne’s award-winning wines are focused on the classic grape varieties of Chardonnay, Pinot Noir and Pinot Meunier. The only way they can ensure the quality, is to grow the grapes themselves, sourcing the wines solely from their Gusbourne vineyards. Their products are available as bespoke packages for Radical customers.