New name, same winning formula. Radical Motorsport unveils rebrand and customer merchandise
Name change represents Radical’s evolution as the UK’s largest race car manufacturer – specialising in supplying customers a complete racing experience - building and selling more cars in 2021 than at any other time in its history
Peterborough, Cambridgeshire, 24th May 2022. To celebrate 25 years in business, Radical is announcing a rebrand to Radical Motorsport, as well as new company logo and an all-new customer merchandise range.
The new name – Radical Motorsport – and its branding reaffirms the company’s mission and purpose, moving from manufacturing a blend of road and race cars into the exciting world of motorsport and racing.
Radical Motorsport has grown to become the largest manufacturer of race cars in the UK. The company is represented by a 33-strong dealer network spanning 21 countries and offers customers a complete racing experience in 12 different single-marque championships around the globe. Radical Motorsport’s championships comprise the world’s most iconic racetracks, and customers have the opportunity to join other Radical championships, in the ‘Race the World’ initiative.
The rebrand includes a new logo as well as an update for social media platforms, website, emails and other communication materials. Redirects for all electronic channels have been set up to ensure seamless communication.
In celebration of their rebrand and their 25th anniversary, Radical Motorsport has also announced a brand-new merchandise line that is now available for Radical fans and members of the Radical community to order online.
Group Sales and Marketing Director, Dan Redpath said: “We believe that the Radical community has grown so much since the company’s inception 25 years ago, and it’s no longer just about the [race] cars.
“We are the largest race car manufacturer in the UK and the second largest globally, and we also have an unparalleled community of drivers, mechanics, teams, and supporters who are racing around the world almost every weekend of the year. We have numerous initiatives underway to grow the Company and the brand, with today’s rebrand and the launch of the customer merchandise range as part of this wider strategy.”
NOTES TO EDITORS
Radical Motorsport has enjoyed unprecedented growth as it heads into its 25th year, building and selling more cars in 2021 than at any other time in its history. The Radical SR3 XX and SR10 benefit from a suite of updates for 2022, and after its first full year of production the Radical SR10 has become the fastest-selling car in Radical’s history, with over 100 examples already sold. A 33-strong global dealer network spanning 21 countries underpins this growth, and there are now 12 factory-supported Radical racing championships across four different continents, including the Radical Challenge UK and the Radical Cup North America.
Radical Motorsport is one of the world’s most prolific sportscar manufacturers, with over 2,800 cars produced in the past 25 years. From its 1997 inception, Radical set out to create a customer-lead niche in the world of motorsport, a race-bred thrill-a-minute driving experience on the racetrack and road.
A combination of lightweight construction, superbike derived technology and aerodynamic downforce delivers models faster than a super car, totally driver-focussed and rewarding to drive. Entering its third decade, the Radical stable includes the 182bhp SR1, the most successful prototype-style sports racing car in the world – the 225bhp SR3 XX, the record-breaking 405bhp SR8, road-legal Rapture, the RXC Spyder, RXC 600R, RXC GT3. The turbocharged SR10 was launched midway through 2020 and headlines Radical’s SR product range with over 425bhp and 380lb-ft of torque for blistering performance. All models from the renowned racing car manufacturer are solely designed, engineered and built at Radical’s Cambridgeshire headquarters, by 70 of the company’s 130-strong staff.
Radical was the first manufacturer to bring long-format, double-header endurance racing to club level motorsport competition while providing comprehensive spares and technical support. The marque’s official single-make championships offer the ultimate driving experience and progressive racing ladder for prototype-style sportscar racing for drivers of all abilities, while Radical’s ‘Race the World’ mission offers an end-to-end racing, training and support network across the globe.
For further information visit www.radicalmotorsport.com or contact:
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