Primal Motorsports, based at Atlanta Motorsports Park and Team Stradale, based at Autobahn Country Club in Illinois, tied for 2022 Dealer of the Year award for North America, while Radical UAE emerged victorious for the ‘Rest of World’ category. Dealers Radical Canada East, Radical USA Nevada and Radical USA Arizona also enjoyed accolades.
Radical Motorsport’s Dealer of the Year awards aim to recognise the highest performing members of their international dealer network, that now includes over 30 dealers in more than 20 countries. All Radical Motorsport dealers aim to make the Radical ethos ‘we make racers’ a reality, offering sales and trackside support for the full Radical range, as well as ‘arrive and drive’ programs across track days, tests and race events.
Dealer of the Year, North America
Based out of the Atlanta Motorsports Park, Primal Motorsports accelerated through the ranks through the success of their Primal Racing School. With programs showcasing the power and performance of the Radical SR1, the Primal Racing School is a Sports Car Club of America accredited racing school offering beginner and advanced programs.
Ryan Nicol, Primal Racing CEO, said: "The entire Primal Racing Group family is proud to have won the 2022 Radical Motorsport Dealer of the Year. 2022 was a whirlwind year for us as we focused intensely on rebuilding our customer base and improving brand recognition after a couple of down years in the market. Thanks to the support and trust from existing, as well as several new customers, we had an outstanding year. Our goal is to provide our customers a solution for whatever their path in motorsports may be. Whether it's a brand-new driver moving through our racing schools, someone needing car prep and track side support, or the experienced racer looking to improve their driving skills or upgrade to a faster vehicle, we have something for everyone."
Also sharing first place with Primal Motorsports for the North America Dealer of the Year award, is Team Stradale based in Illinois. Team Stradale were appointed as the Midwestern distributor for Radical in 2013, and quickly became the fastest-growing dealer in the US. Spearheaded by Francesco D’Avola out of their impressive facility at Autobahn Country Club circuit near Chicago, Team Stradale have been instrumental in cementing Radical as the country club track car of choice. This continued into 2022, with Team Stradale also being appointed as Radical’s official dealer in Florida and ultimately winning the overall Dealer of the Year award for the fourth consecutive time.
Team Stradale’s impressive performance is set to continue, with ongoing success in the Blue Marble Radical Cup.
Francesco D’Avola, Team Stradale owner, said: “Being Radical Motorsport’s highest volume Dealer of the Year for a fourth time is a testament to our unwavering commitment to excellence. Without the support of our amazing customers and the hard work and dedication of our talented team, this achievement would not have been possible. We are grateful to have such a fantastic group of individuals who share our vision and values, and who have contributed to our success. We are proud to serve our customers with the best products and services, and we will continue to work tirelessly to exceed their expectations. Thank you to our customers and team for their unwavering support and commitment to excellence.”
Dealer of the Year, Rest of World
As one of the longest-standing members of the Radical Motorsport dealer network, Radical UAE, Gulfsport, has won Dealer of the Year award for the Rest of World region, which spans Europe, the Middle East and Asia-Pacific.
Based at the state-of-the-art facility at Dubai Autodrome, Gulfsport has long been a focal point in the Gulf’s motorsport community. Opening in 2004, Gulfsport have been developing the Radical market across the Gulf region for almost twenty years. In 2005, they established the Gulf Radical Cup, that remains one of the most popular of the official Radical championships around the world.
Headed by father-son duo Barry and Martin Hope, 2022 saw great strides from Radical UAE, resulting in them winning not only the overall Dealer of the Year award, but all four awards in the Rest of World categories – Performance award, Constructors award and Push to Pass award.
Martin Hope, Managing Partner of Gulfsport Racing, said: “We are really proud to become 2022 Radical Dealer of the Year. It’s testament to some key aspects of what we have here. Firstly, our dedicated team at GulfSport Racing, secondly, our committed customers here in the Gulf Radical Cup, and lastly the Radical SR3, which continues to be the most enjoyable and rewarding Sportscar out there! We are excited to receive our new SR3 XXR in a few weeks and see where that takes us for the 2023 season”.
Radical Canada East, Radical USA Nevada and Radical USA Arizona also enjoy accolades in 2022 awards
Radical’s Dealer of the Year awards are designed to recognise the entire performance of standout dealer both on and off the track, with a collection of secondary awards marking notable performances in other areas.
Radical Canada East, based just outside Toronto, won the Performance award for North America, while Spring Mountain Motor Resort and Country Club, based outside of Las Vegas won the Constructors award as Radical USA Nevada. Radical USA Arizona, APEX Motor Club, won the Push to Pass award – a brand new award introduced for 2022.
In a standout performance, Radical UAE, Gulfsport, claimed all four category awards for the Rest of World region.
Dan Redpath, Group Sales and Marketing Director, said: “our global dealer network is the jewel in Radical’s crown, so I feel very privileged to be able to recognise and reward their contributions to what has been a great year for the company. I would like to personally thank everyone who has worked so hard this year, and I am very excited to show the world what we have planned for 2023”.
Celebrating their 25th anniversary, 2022 was more than just a candle on the cake for Radical Motorsport. Expanding their dealer network with appointment of Team Stradale as Radical Florida and a company rebrand at the start of the year was only beginning. The race season saw 12 official Radical Cup championships take place around the world, with the Radical Cup UK enjoying some of the largest grids its seen and the Radical Cup North America entertaining sell-out crowds alongside NTT IndyCar series once again. With the 100th SR10 model leaving the factory and the announcement of another update to the popular SR3, the year concluded with the inaugural Radical World Finals in Las Vegas.
These accolades have continued into 2023, with three new dealers appointed this year already: Radical Spain, Radical Germany North and Radical Germany South.
NOTES TO EDITORS
Radical Motorsport enjoyed unprecedented growth in its 25th year, building and selling more cars in 2022 than at any other time in its history. A 33-strong global dealer network spanning 21 countries underpins this growth, and there are now 12 single-make Radical Cup championships across four different continents, including the factory-supported Hagerty Radical Cup UK and the Blue Marble Radical Cup North America.
Radical Motorsport is one of the world’s most prolific sports car manufacturers, with over 2,800 cars produced in the past 25 years. From its 1997 inception, Radical set out to create a customer-lead niche in the world of motorsport, a race-bred thrill-a-minute driving experience on the racetrack and road.
A combination of lightweight construction, superbike-derived technology and aerodynamic downforce delivers models faster than a supercar, totally driver-focused and rewarding to drive. Entering its third decade, the Radical stable includes the entry-level SR1, the best-selling SR3, turbo-charged SR10, and iconic RXC available in GT3 and Spyder variants. The turbocharged SR10 was launched in early 2021 and headlines Radical’s SR product range with over 425 bhp and 380 lb-ft of torque for blistering performance. All models from the renowned racing car manufacturer are solely designed, engineered and built at Radical’s Cambridgeshire headquarters, by 70 of the company’s 130-strong staff.
Radical was the first manufacturer to bring long-format, double-header endurance racing to competitive motorsport while providing comprehensive spares and technical support. The marque’s official single-make championships offer the ultimate driving experience and progressive racing ladder for prototype-style sports car racing for drivers of all abilities, while Radical’s ‘Race the World’ mission offers an end-to-end racing, training and support network across the globe.
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